Atlanta, New York – December 21, 2020
On the 129th birthday of basketball and on the eve of the 2020/2021 NBA season, we’re proud to announce – we did it! The best of NBA action is coming to VIDAA less than 6 months after the deal was closed. We successfully launched the NBA League Pass application on all Vidaa U4 devices in Europe, and North and South Americas, as well as launched an update to all devices in APAC and MEA to get this amazing sports application to them in the weeks to come.
The NBA was among the first sporting leagues to understand the potential of going direct to consumer when they launched their League Pass product and have been expanding it to more and more platforms globally. With that, the league has become one of the most recognized brands in the world, playing a vital role in elevating basketball to the number one indoor team sport position globally.
The integration into VIDAA allows basketball fans full access to League Pass, meaning all the games live and on-demand, as well as original shows available exclusively in the application. Users will get the chance to choose their package of choice, from the annual plan to just watching a single game or all games from their favorite team. This truly allows for a tailored experience, adjusted to individual needs of every single fan.
With the integration of the NBA League Pass, we’re making a significant step forward in providing the best sports content to our users, which for decades has proved to be the most engaging content on the large screen.